‘Hole in the ground’ illusion on site of former football club West Ham
Barratt Homes commissioned 3D Joe and Max to create a 3D art illusion at Barratt London’s Upton Gardens development, Newham. On the site of West Ham United’s former football club, artist Joe Hill was inspired by West Ham’s football anthem ‘I’m Forever Blowing Bubbles’.
School children from neighbouring primary school St Edwards were invited to come and pose on the pavement art and were given an exclusive lesson by Joe Hill on how to draw a ‘hole in the ground’ illusion.
Trade publications such as New Homes and What House covered the 2 day event to showcase their new housing development.